The approach to the designs for the exhibition guides for Soft Shell were different than a traditional one might be. No map, no list of works, no artist bio. The idea for the Soft Shell 'guides' is that the visitor will pick one up, and be led around the exhibition considering the existential questions and poetic answers on the reverse side of the guide, with an emphasis on the guide actually being an artwork itself. An image of one of the pieces which will be featured in the exhibition is printed on the front of the heavily weighted paper, as to create a more permanent feel to the print.
Guide designed in InDesign.